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Diversity Modeling
 A business goal exists if the system is to be performance-centered
 Diversity modeling means developing a precise description of the performer and what he or she needs to accomplish (goal-directed!)
 Design for the archetypal performer - a representation of actual performers
 Design for one person if possible
 The broader the target, the more likely that your design will miss the bull's eye
 The persona is specific, not elastic
 Personas end feature debates
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