Alan Cooper's Personas*

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=95 BGCOLOR="#999999" TEXT="#080000" bgproperties="fixed" background="061005f0ermwup.png"> <div> <FONT SIZE="5" COLOR="#FFFFFF" FACE="Arial" ><B>EDIT 797 - Performance Based Design</B></FONT><B>     </B><B>|     </B><A HREF="index.htm" TARGET="_top" TITLE="EDIT 797 Performance Based Design"><U><B>home</B></U></A></div> <bR> <div> back to the start of<B>  </B><A HREF="id279.htm" TARGET="_top" TITLE="9/30/2002"><U><B>9/30/2002</B></U></A><B>   </B><IMG BORDER="0" SRC="1x1.gif" HEIGHT="14" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" WIDTH="14"><B>  </B><A HREF="id279.htm" TARGET="_top" TITLE="9/30/2002"><U><B><IMG SRC="05e0e0e0.png" border=0 width="14" height="14" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A><B>      </B><A HREF="id156.htm" TARGET="_top" TITLE="Six Disciplines of User Experience"><U><B><IMG SRC="05f0e0e0.png" border=0 width="14" height="14" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A><B>  </B><A HREF="id158.htm" TARGET="_top" TITLE="Exercises"><U><B><IMG SRC="0600e0e0.png" border=0 width="14" height="14" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></div> </td> </tr><tr> <td valign="top" width=190 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <A HREF="id144.htm" TARGET="_top" TITLE="Review: Organizational Readiness for Pe"><U>Review:  Organizational Readiness for Performance Support</U></A></div> <div> <A HREF="id145.htm" TARGET="_top" TITLE="Review: Choosing Appropriate Tasks"><U>Review:  Choosing Appropriate Tasks</U></A></div> <div> <A HREF="id146.htm" TARGET="_top" TITLE="Review: Elements of Process Models"><U>Review:  Elements of Process Models</U></A></div> <div> <A HREF="id148.htm" TARGET="_top" TITLE="Organizational Change"><U>Organizational Change</U></A></div> <div> <A HREF="id149.htm" TARGET="_top" TITLE="The Diversity Model"><U>The Diversity Model</U></A></div> <div> <A HREF="id150.htm" TARGET="_top" TITLE="What is a diversity model?"><U>What is a diversity model?</U></A></div> <div> <A HREF="id151.htm" TARGET="_top" TITLE="What does the diversity model affect?"><U>What does the diversity model affect?</U></A></div> <div> <A HREF="id152.htm" TARGET="_top" TITLE="The Diversity Profile Influences..."><U>The Diversity Profile Influences...</U></A></div> <div> <A HREF="id153.htm" TARGET="_top" TITLE="Assessing Personas"><U>Assessing Personas</U></A></div> <div> <A HREF="id154.htm" TARGET="_top" TITLE="HumanCentered Development"><U>Human-Centered Development</U></A></div> <div> <A HREF="id155.htm" TARGET="_top" TITLE="Commonality in HumanCentered Development"><U>Commonality in Human-Centered Development* </U></A></div> <div> <A HREF="id156.htm" TARGET="_top" TITLE="Six Disciplines of User Experience"><U>Six Disciplines of User Experience</U></A></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700c8bf000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Alan Cooper's Personas*</B></div> <div> <A HREF="id158.htm" TARGET="_top" TITLE="Exercises"><U>Exercises</U></A></div> <bR> </td> <td valign="top" height=385 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> Alan Cooper's Personas*</div> <div> <I><B>Develop a precise description of the performer and what (s)he must accomplish.</B></I></div> <bR> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Personas are useful design tools.</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Success in product design comes with designing for one person, not for a large group.</B></div> <div> <B>         Examples:  Roll-aboard suitcase and Sticky Notes</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Throw out the notion of the "elastic user"</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Be specific - give personas names; distinguish personas from the programmers!</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Real users are not designers; personas are hypothetical</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Personas are precise but not necessarily accurate</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Personas keep you away from edge cases</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Personas end feature debates</B></div> <div> <B><IMG BORDER="0" SRC="Symb075c00b700f0bf000000.png" HEIGHT="16" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Designers and programmers need personas</B></div> <bR> <bR> <div> *from <I>The Inmates are Running the Asylum</I></div> <bR> <bR> <bR> <bR> <bR> </td> </tr></table></body>