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Six Disciplines of User Experience
Field studies
Behavioral designers
Model builders and rapid prototypers
User testers
Graphical and industrial designers
Technical writers
You need to create big effects with simple methods.
Norman: Rapid Ethnography
"The goal is to make the people who are being observed become participants in the discovery process of learning just what their real needs are - not the artificial needs proscribed by the way they do things today, but what the goals are, what they are striving for."
Methods:
Usability heuristics
Cognitive walkthroughs
Contextual inquiry
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