| PERSONA: |
Kurt
Taine
|
Celia
Later
|
| ATTRIBUTES: |
sales representative
and on the road a lot; covers a large geographic area |
busy "soccer
mom", travels in the same area most of the time but the van
is also used for long distance family trips |
| |
not very knowledgable
about his car other than the general tire pressure, oil check stuff.
Uses JiffyLube Express for most maintenance. |
Trys to remember
to keep up on general maintenance schedule for car but often runs
over suggested 3,500 mile checkup. |
| |
uses laptop
for business and is comfortable on the Internet; has a Palm Pilot
and cell phone |
uses the computer
at home for email but her kids are usually hogging it for games
and school work so not skilled on the Internet |
| |
When car problems
arise, he goes to his dealer in town; car still under warranty.
On the road he finds the nearest dealer for his make of car |
Van is no longer
under warranty so she uses two local garages, whoever can fit her
in first. |
| NEEDS: |
Kurt
and Celia share similar needs: they could benefit from a device
that is easy to use, helps them keep track of their vehicles' status,
facilitates safe both-hands-on-the-wheel communication while on
the road and does not confuse with an overload of features. |
